About
Sara Rosinsky is an independent copywriter working under the banner of Shiny Red Copy. She writes advertising and packaging copy, names companies and products, and helps businesses articulate their branding and positioning. She’s the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar and posts daily about language and advertising on social media (particularly on LinkedIn).
Speaking at these events
CreativePro Week 2025
CreativePro Week is the world’s best how-to conference to master the tools of design, June 2-6, 2025 in Phoenix and Online. No matter your skill...
Articles
See all articlesYes, You Canva (Thrive in the Era of DIY Design)
A roadmap to success for collaborating with Canva clients
Tips for Writing More Effective Marketing Copy
Learn how to write more effective marketing copy by using these quick tips from Sara Rosinsky.
Interview with Sara Rosinksy, Crackerjack Copywriter
Q&A with Sara Rosinsky, who is presenting Copywriting Essentials at the 2023 Design+Marketing Summit for CreativePro
The Interrobang Is 60?!
A look at the history and usage of the obscure mashup of an exclamation point and a question mark.
Write This Way: How to Improve Your Chances of Landing Your Next Job
Learn how to craft your job-search writing to win the work you want.
Unflubbify Your Writing Book Excerpt
Use these quick tips to improve your spelling, punctuation, and grammar.
10 Ways to Unflubbify Your Writing
This new book is filled with simple clarifications and fun, easy ways to remember the rules for correct spelling, punctuation, and grammar.
Naughty Apostrophes and How to Tame Them
Apostrophes often get stuck where they don’t belong and left out where they do belong. Here's how to apostrophize (yes, that's a real word) with confidence.
Differentiating Devious Doppelgänger Words
A while back, I wrote “Lethal Lookalike Words and How to Spot Them.” In it, I clarified several of English’s many tricky words that sound alike and look so similar, they’re easy to confuse and spell wrong. But there are countless other linguistic twins and triplets, so I thought I’d tackle a few more. Let’s […]
Lethal Lookalike Words and How to Spot Them
Apologies to all the ophidiophobes (folks freaked out by snakes). But this image makes a perfect metaphor for what I want to discuss. The top two snakes in this illustration are venomous coral snakes; the bottom one is a harmless kingsnake. They look almost alike, but their subtle differences really matter. Similarly, English has a multitude […]