Tips for Writing More Effective Marketing Copy

In this video, Sara Rosinsky shares a couple of quick tips for writing more effective marketing copy. From being more succinct to using parallel concepts, she shows how a little extra massaging of your copy can make your message so much more clear.

This video is an excerpt from Sara’s “Terrific Text: Copywriting Essentials” session at our Design + Marketing Summit. Check out this and all of our events at

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Sara Rosinsky is an independent copywriter working under the banner of Shiny Red Copy. She writes advertising and packaging copy, names companies and products, and helps businesses articulate their branding and positioning. She’s the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar and posts daily about language and advertising on social media (particularly on LinkedIn).