About
Sara’s initial career plan was to be a stand-up comedian, but she decided to focus on her very enjoyable day job in a Boston ad agency, writing copy. Today, she runs a one-woman copywriting shop called Shiny Red Copy and is the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. With the rise of AI, she’s become The Slop Doctor, helping brands use language that’s more compelling, original, and human than anything an LLM can crank out.
Speaking at these events
The Design + AI Summit 2026: Part 2
Learn the AI techniques that help you save time, improve results, and stay relevant. Don’t worry if you didn’t attend Part 1 of our AI…
CreativePro Week 2025
Available for purchase through September 6. On-demand access ends June 6, 2026. CreativePro Week is the world’s best how-to conference to master the tools of…
Articles
See all articlesStop Using This Writing Formula
Write clearer, more effective copy by replacing one of AI’s most common writing formulas.
Yes, You Canva (Thrive in the Era of DIY Design)
A roadmap to success for collaborating with Canva clients
Tips for Writing More Effective Marketing Copy
Learn how to write more effective marketing copy by using these quick tips from Sara Rosinsky.
Interview with Sara Rosinksy, Crackerjack Copywriter
Q&A with Sara Rosinsky, who is presenting Copywriting Essentials at the 2023 Design+Marketing Summit for CreativePro
The Interrobang Is 60?!
A look at the history and usage of the obscure mashup of an exclamation point and a question mark.
Write This Way: How to Improve Your Chances of Landing Your Next Job
Learn how to craft your job-search writing to win the work you want.
Unflubbify Your Writing Book Excerpt
Use these quick tips to improve your spelling, punctuation, and grammar.
10 Ways to Unflubbify Your Writing
This new book is filled with simple clarifications and fun, easy ways to remember the rules for correct spelling, punctuation, and grammar.
Naughty Apostrophes and How to Tame Them
Apostrophes often get stuck where they don’t belong and left out where they do belong. Here’s how to apostrophize (yes, that’s a real word) with confidence.
