In this video, Sara Rosinsky explains why one of AI’s favorite writing formulas can make your message less effective. She breaks down the common “It’s not X, it’s Y” structure, showing how it distracts readers and weakens your point. Then, Sara demonstrates a clearer, more engaging approach that keeps the focus on what you actually want your audience to understand.Â
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This article was last modified on October 23, 2026
This article was first published on July 22, 2026
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