Stop Using This Writing Formula
Write clearer, more effective copy by replacing one of AI's most common writing formulas.
In this video, Sara Rosinsky explains why one of AI’s favorite writing formulas can make your message less effective. She breaks down the common “It’s not X, it’s Y” structure, showing how it distracts readers and weakens your point. Then, Sara demonstrates a clearer, more engaging approach that keeps the focus on what you actually want your audience to understand.Â
This is just a taste of the great content you’ll learn in Sara’s upcoming session at The Design + AI Summit 2026: Part 2, being held online September 17–18. See the agenda and sign up now.
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This article was last modified on July 22, 2026
This article was first published on July 22, 2026
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