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Monthly Archives: June 2011

Composite Landscape Images with Photoshop

If the landscape photos you’re working with aren’t quite what you need, supplement nature with Adobe Photoshop. You can combine elements from two different photos and create a new image that’s perfectly suited for your particular project. In this tutorial, you’ll learn how to combine the middle ground and foreground of one picture (number 1 […]

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Kerning: A Master Class

I’ve just finished reviewing two rounds of printed page proofs from the second edition of my book The Complete Manual of Typography (Adobe Press/Peachpit Press), in the course of which I hand-kerned some 150 passages of display type as well as scores of instances in text and captions. I am in the perfect frame of […]

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Work Direct-Mail Magic with Unusual Printed Pieces

When you’re creating direct-mail marketing pieces, sometimes simple—a postcard, for example—is good. But at other times, you need something unusual and exciting. In those cases, consider the 10 proprietary and branded direct-mail solutions I’ve compiled here. They all have different products, specialties, and services. Don’t let the proprietary nature of some of these products scare […]

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Book Templates for InDesign from Blurb

If you create short-run books using the self-publishing service Blurb, save yourself time and trouble by downloading the company’s new InDesign plug-in. This free plug-in includes templates for all variations of Blurb books: different sizes, different inside paper stock, and different covers. If you try to choose a combination of variables that’s outside of Blurb’s […]

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Print Can Be Interactive Too

Trish Witkowski of FoldFactory.com points out in the current “60-second super cool fold of the week” video that interactivity isn’t just for the screen anymore. You could call it, ” Interactive Designers Wanted: Must Have Print Experience.” This direct mail piece, designed by Evok Advertising of Orlando, FL, is a simple yet effective way to […]

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