Trish Witkowski of FoldFactory.com points out in the current “60-second super cool fold of the week” video that interactivity isn’t just for the screen anymore. You could call it, ” Interactive Designers Wanted: Must Have Print Experience.”
This direct mail piece, designed by Evok Advertising of Orlando, FL, is a simple yet effective way to bring a hands-on interactive experience to the recipient. The concept was “Open the door to career success” and the client was Mid Florida Tech. A simple roll fold with a die-cut perforated “door” and gated glued back panel achieve a fun reveal that’s usually reserved for a website or mobile app.
Best of all, the agency reports that this technique alone increased the response rate by 30%! With those kinds of numbers when Trish says, “Think finishing at the beginning,” maybe we should all listen up.
See for yourself in the video below:
This article was last modified on August 2, 2021
This article was first published on June 27, 2011
Commenting is easier and faster when you're logged in!
Recommended for you
Snippet Style Injectors
Ever wish you could inject a combination of styles and swatches into a document?...
Using Alternates and Stylistic Sets
Alternates and stylistic sets allow you to create expressive text while staying...
Interview with Amy Balliett, Visual Strategist
Q&A with Amy Balliett, who is presenting at The Design + AI Summit 2025