Supercharge Your Creative Process with Generative AI

This article appeared in Issue 26 of CreativePro Magazine.

Okay, I admit it. Like most creative professionals, I have complex feelings when it comes to the subject of Generative AI. I do, however, see one unambiguously beneficial use case for it, a use with the potential to immediately revolutionize the creative process for anyone involved in the production of visual media. Brainstorming.

As creatives, we all evolve our unique processes for gathering inspiration at the beginning of a project. We all have our favorite places for taking visual reference, color, and style cues. You might spend hours scrolling through Behance or Dribbble, while I wander several pages deep on Google Images or Adobe Stock. This part of the creative process can be great fun. After all, who doesn’t love that dopamine hit of finding the perfect image or color palette?

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Brenda Eggert says:

December 11, 2023 at 6:51 am

What are the best Generative AI sites to use?

Kat Kremser says:

December 20, 2023 at 3:04 pm

Hi Brenda! I may be a little biased as I use a lot of Adobe programs daily but currently, Firefly is my go-to: https://firefly.adobe.com/

One of the benefits of Firefly is that it has been trained on Adobe Stock images and public domain images so in theory it is safer to use Firefly from a copyright perspective.

You can also check out Midjourney, Open Ai’s Dall-e, and Stable Diffusion.