New PIA/GATFPress Color Reproduction Handbook

PIA/GATFPress is pleased to announce the release of a brand new, informative resource on the topic of color management: Color Management Handbook: A Practical Guide, by Dr. Richard M. Adams II, Dr. Abhay Sharma, and Joseph J. Suffoletto.
The field of color management has been evolving rapidly along with recent technological advancements, allowing printers to efficiently achieve far more accurate color reproduction. Exactly matching the color of the original sample is nearly impossible, but new methods make it easier to get an “optimal color reproduction.”
Color Management Handbook: A Practical Guide grants you valuable insight into the subject through a comprehensive range of topics:
Color appreciation
Color measurement
Color management for input devices
Color management for monitors
Color management for printers and presses
Profiling applications
Color utilities
Color management for packaging
Color-managed workflows
Non-ICC applications
Visual color evaluation
“Color management is like a genie in a bottle. To get color to match, you simply rub the bottle, and out comes the genie with three wishes — make the screen match the original, the print match the screen, and the proof match the press. The problem is that someone has to get the genie into the bottle. This is where vendors have packaged powerful profiling and workflow applications that are getting simpler to use and are gaining acceptance,” explains Dr. Abhay Sharma, co-author of Color Management Handbook.
The days of skilled operators matching printed color through many time-consuming adjustments are over. As many companies begin to adopt the latest methods in this field, it becomes increasingly important to keep up with the technological state of color management. Luckily, the authors of Color Management Handbook have organized all of the information you need in one resource to guide you to quicker and easier color reproduction.
How to Order
Color Management Handbook: A Practical Guide (Item #1784) is available for $99; PIA/GATF members pay just $75. This and all of PIA/GATFPress’s nearly 200 publications are available online at www.gain.net, or by phone (toll-free 866-855-4283), fax (301-393-2555), or mail (200 Deer Run Road, Sewickley, PA 15143).
About PIA/GATF: PIA/GATF is the world’s largest graphic arts trade association representing an industry with more than one million employees. It serves the interests of more than 10,000 member companies. PIA/GATF, along with its affiliates, delivers products and services that enhance the growth, efficiency, and profitability of its members and the industry through advocacy, education, research, and technical information.

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