Ad-delivery and marketing company Eyeblaster has announced its support for Microsoft’s Silverlight technology. Through Silverlight, Eyeblaster empowers advertisers and marketers to deliver more effective campaigns, enhancing the end user’s experience with new levels of engagement.
Silverlight delivers high-fidelity, cross-platform interactive experiences using animation, graphics, audio and a new generation of high-quality and high-definition video capabilities. Eyeblaster’s first implementation of Silverlight technology is a banner ad that features Microsoft Visual Studio product, which ran on three Japanese publishers. In total, 12 key Japanese publishers announced they will support Silverlight technology served by Eyeblaster.
Bringing the power of Eyeblaster to dedicated Silverlight environments will allow advertisers to translate their advertising into the digital realm seamlessly.
The additional functionality provided by Silverlight technology served through Eyeblaster’s Ad Campaign Manager (ACM) ad serving platform creates even more engaging banner ads for end users. Research recently published by Eyeblaster illustrates the power of Rich Media banners, showing that users convert five times higher in Rich Media than standard banners. Download research here: https://tinyurl.com/ConversionsPaper.
“Eyeblaster is a proven leader in online advertising, and Microsoft is excited to work with them to deliver Silverlight-based solutions to advertisers, agencies and publishers around the world,” said Brian Goldfarb, director of the developer platform group at Microsoft Corp. “Silverlight-powered applications represent next-generation technology to deliver engaging, effective online advertising, and we highly value partners like Eyeblaster that bring this groundbreaking technology to market.”
This article was last modified on December 14, 2022
This article was first published on April 8, 2009
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