Edie Tobias Joins PictureArts as Senior Director of Imagery for Brand X Pictures

PictureArts, the leading provider of specialty images for professional communicators, today strengthened its commitment to royalty-free images with the appointment of industry veteran Edie Tobias to the position of Senior Director of Imagery for Brand X Pictures. In this role, Ms. Tobias will oversee content development and set the editorial direction for PictureArts’ collection of unique, royalty-free images.
“We are delighted to have Edie join the PictureArts team,” said Jeffrey Burke, PictureArts President and CEO. “PictureArts is renewing its commitment to make Brand X Pictures a vibrant and relevant leader in the royalty-free image market. Edie’s strong leadership, sound judgment and industry experience, along with the additional resources that our company is allocating to Brand X, underscore that commitment.”
Ms. Tobias comes to PictureArts with over twenty years of industry experience. She held key positions at Sharpshooters Premium Stock Photography and Footage, which eventually led to her appointment as President of that company. After the acquisition of Sharpshooters by Corbis in 2000, she led all aspects of the integration and brand migration. In her position as Director of Creative Photography for Corbis, she played an active role in defining and implementing their creative strategy. She is widely respected as an industry expert and advocate for photographers.
“I have been watching PictureArts for some time, and their commitment to creative excellence and continued growth makes them the place to be,” said Ms. Tobias. “It is exciting to join a team that has the unique ability to be market-focused, innovative and agile. I am thrilled to have the opportunity to play a part in developing their creative strategy and further growing their brand.”
Ms. Tobias is a member of PACA and NANPA. She received her BS from the University of Florida.

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