Here’s a quick tip on how to add personal appeal to a design from issue 42 of Before&After Magazine.
Give your next brochure face-to-face appeal! Instead of an impersonal logo or acronym, an inviting portrait creates a human connection perfect for those whose work is person to person—consultants, realtors, teachers, a political slate and so on.
Simple presentation is key—lots of white space; large, silhouetted images; and clear, unimposing copy.
CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
This article was last modified on January 3, 2026
This article was first published on February 28, 2025
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