Here’s a quick tip on how to add personal appeal to a design from issue 42 of Before&After Magazine.
Give your next brochure face-to-face appeal! Instead of an impersonal logo or acronym, an inviting portrait creates a human connection perfect for those whose work is person to person—consultants, realtors, teachers, a political slate and so on.
Simple presentation is key—lots of white space; large, silhouetted images; and clear, unimposing copy.
CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
This article was last modified on January 3, 2026
This article was first published on February 28, 2025
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After Design Tip: Use a Ghosted Logo to Make a Great Notepad
This small notepad shows off your logo and lets your reader interact with it slo...
Before&After: Gestalt Theory: Equilibrium
Equilibrium gives your design elements rest, stability, and permanence.
Before&After: Gestalt Theory: Continuation
Learn how to use Gestalt theory to explain visual connections.