Callouts (AKA pullquotes) serve many purposes. The most basic simply fill space or break up large, unappealing expanses of gray type. But the best callouts are active. They draw readers who would otherwise pass by, summarize articles, establish themes, set waypoints, reveal meaning and even tell sub-stories. This 17-page article from issue 47 of Before&After Magazine shows you how to use quotes pulled from the text and make them fundamental storytelling tools..
Good callouts are essential storytelling elements of articles in print. They’re fun to design, too.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After Design Tip: Condense Your Design
Think small and focused to to get good results easily.
Before&After Case Study: UPS Branding
This 10-page article from issue 39 of Before&After Magazine lets you see how for...
Before&After: Design Without Rulers
Put away your ruler; here’s how to design the way you see!