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Before&After: How to Use that Typeface

That font you just learned about won’t work just anywhere; it has a style that needs to be complemented. Here’s how to work to its strengths.

John McWade

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Before you use a font you’ve just seen, you’ll want to know if the lines, shapes and little doodads that made it so appealing to you will work as well in your project. How to tell? Reading a typeface is a little like reading a real face. Tiny differences in the arch of an eyebrow, the curve of a lip, and the contour of a cheekbone convey real presence, personality, and attitude. This 13-page article from issue 48 of Before&After Magazine teaches you how to make the most of a new font and work to its strengths.