About

Julie Shaffer is a marketing consultant, trainer, and creative designer dedicated to empowering marketers and professional services firms to win work and thrive. With a career spanning nearly 30 years—and as the owner of Shaffer Creative since 2012—Julie and her team partner with firms to blend creative vision with customized technical messaging that sharpens positioning and drives results.

Julie’s expertise extends beyond deliverables; she is known for equipping the people behind them. As an Adobe Community Expert, SMPS Fellow, certified instructor, and award-winning designer, she brings technical mastery and communication insight to every engagement. Her signature strength lies in making complex tools and strategies approachable and actionable.

An in-demand trainer and speaker, Julie has delivered more than 600 training sessions to in-house marketing teams and member organizations across the country and abroad. Her workshops cover a broad range of topics, including Adobe InDesign, Illustrator, and Photoshop; proposal development best practices; creative workflows; template systems; and communicative design strategies tailored to professional services industries. Known for her upbeat and relatable style, she creates engaging, hands-on learning experiences that marketing teams and designers can immediately apply to real-world challenges.

Because Julie continues to work directly on high-profile pursuits and strategic initiatives, her training is deeply rooted in current industry practices and fine-tuned for impact. This dual focus—real-time consulting and immersive education—makes her an invaluable partner to marketing professionals and designers at all levels.

Julie has an unwavering commitment to helping others thrive. She champions a balance of creativity, efficiency, and functionality, helping ensure that every layout, message, and strategy supports the project’s goals. Whether leading a workshop, optimizing a proposal process, or mentoring a designer, her mission is consistent: building confidence, boosting effectiveness, and driving results.