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Leave it to Walmart to use the world’s largest asterisk in their logo.
Bland, boring and cheap, just like the store. They hit it pretty well. Probably the initial idea was done by someone who knew what they were doing, but then the job was sent overseas to be finished on the cheap. It has no personality, just like the stores. I guess they rally got it right … I suppose the asterisk is for the disclaimers about switching the products you may have gone to the store to buy and walking out with something more expensive … don’t like Walmart, don’t like their new “logo” …
personally i see a sphincter.
how appropriate!
I think the logo sucks big time. No imagination would be saying it started with some but that would be an insult to people without imagination. We live in a very graphic world and if that’s the best they can do I guess they didn’t get to page two of the business manual.
If you’re not infront of the camera, you’re out of the picture.
I think this logo is perfect for Walmart. Dull, cheap and obviously mass-produced. I guess the asterisk represents the smiley face that is long gone…
Considering what the logo looked like before, it improved slightly but lacks impact & personality…basically it appears “lame” and what others claim “cheap & boring”.
I do in fact like the upper/lower case treatment and the blue has changed slightly. I find the symbol conveys mixed messages, to some it appears an asterix or a sphincter…when I first glanced at it…I thought it was a “sun”!…???
Perhaps a touch of 3 dimensionality?…2D is so passé!
My 2 cents!
I just have to wonder how much time and money was spent on this. On the other hand, maybe they demanded that their designer create logos for rock-bottom prices. If so, they got what they paid for.
Wow, someone is feeling pressure from Target! It looks too much like an e-commerce company logo. I have noticed them using this “asterisk” on the lower right hand section of their tv commericals. I thought it was just for their marketing, but didn’t expect it to become their logo.
Maybe it’s supposed to be a sun or something? Whatever it is, it definitely shows that their giving into peer pressure from Target’s Gap-esque marketing strategies.
This logo shows all the imagination and creativity of the relatively new Adobe CS logos–and that ain’t sayin much brothers and sisters.
Admittedly its modern clean–oh yeah, and now there’s a nifty little icon to associate with the name, but c’mon.
I guess I just don’t see much logo-ism in this logo, but for that matter the Honorable mention in the Beijing design is fairly weak as well–maybe just slightly better than this.
Yep, bland. And the mark is to large in comparison to the name. And what is that mark? Aside from the popular ‘sphincter’ resemblance, it looks like a ‘pop’! Like there WAS an idea there, but ‘POP!’ it’s gone! The new slogan could be: “Walmart………..”