For the past two years, a customer-focused transformation has been taking place in Walmart’s U.S. business.
Walmart’s U.S. locations will update store logos as part of an ongoing evolution of its overall brand — customers have already seen this in refreshed store signage and recent print advertisements and TV commercials.
But what really matters is what happens out there in the stores. This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better.
The updated logo won’t begin to appear on storefronts until the fall.
Wal-Mart Logo Timeline
In its 46-year history, Wal-Mart has freshened up its logo on a number of occasions. Its last revision was in 1992.
Wal-Mart Logo 1962-1964
Sam Walton names his new stores WALMART. The Walmart name was presented in just about any font/style available to the printer.
Wal-Mart Logo 1964-1981
Also known as the “Frontier Font Logo,” this was the first official and consistently used logo.
Wal-Mart Logo 1968-1981
The Discount City mark was used in print advertising, on the uniforms/smocks, in-store signing, and other things. However, it was never used as building signage or in an annual report.
What do you think of the new logo? Click the word “Comments” to post your opinions.
This article was last modified on December 17, 2022
This article was first published on July 7, 2008
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