'Touchable, Changeable' Art Series Encourages Viewer Participation

When artist Moshe Elimelech began working on his Cubic Construction Series he didn’t expect to invent a new art form, but that’s exactly what he did. Elimelech, who was raised in Israel and now works out of his studio in Los Angeles, soon realized that by creating art that encouraged people to manipulate a series of colorful cubes he effectively handed over control of his art to the viewer.

Elimelech’s art not only emphasizes viewer interaction, it depends upon it. His cubic constructions consist of a matrix of moveable cubes housed in a shadow box, each cube capable of displaying any one of its six sides independently of one another. The viewer can rearrange the cubes in a variety of ways to create a new piece of art with each move.

"The Cubic Construction Series has been described in terms of jazz music, with the works functioning like a musical score but one in which the performer can improvise and take the art in any number of directions," says Elimelech.

Several of Elimelech’s Cubic Construction pieces began being featured earlier this month at the prestigious Gallery C (www.galleryc.com) in Hermosa Beach, Calif. at an exhibition entitled "Touch Me" which runs through May 31, 2005.

"This work is truly unique in that the work unveils itself over time in a way that permits real freedom," says Elimelech.

Elimelech’s art has been featured at galleries throughout the world for more than three decades. His designs have been featured as greeting cards by the Museum of Modern Art of New York and he has designed watches for the museum stores of the Museum of Contemporary Art of Los Angeles and the Los Angeles County Museum of Art. One of Elimelech’s watercolor paintings was published as a poster by the Los Angeles Olympic Committee for the 1984 Summer Olympics.

However, it is with the hands-on Cubic Construction Series that Elimelech is perhaps destined to make his biggest mark on the art world. To get a feel for the art’s unique possibilities, Elimelech has created a web site where visitors can not only see the pieces, but can actually see how the art changes. The web site, at www.MosheArt.com, also hosts a short movie that shows the innovative artwork in action. The pieces on the site are available to buy, or Elimelech can be commissioned to create new pieces for purchase.

Posted on: May 2, 2005

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