Press Release
Freedom Of Creation has launched the production and distribution of the world’s first 3D font and made one further step towards its dream of totally customized industrial production available to a global public. Kashida-arabic and Kashida-latin are the two versions of the three-dimensional font, developed by Yara Khoury and Melle Hammer in collaboration with FOC and upon invitation by the Khatt foundation for Arabic typography and design research.
A Milestone
With the innovative Kashida-arabic and Kashida-latin 3D fonts, the customer can type his personal text, word or acronym on the computer and order his sculptural text directly from the 3D printers of Freedom Of Creation. This means 100% customization: the very first opportunity to have a standardized basis product personalized to every single one’s needs, fabricated just in time in an industrial way and distributed all over the world. The rapid manufacturing dream is becoming reality and Freedom Of Creation once more is the pioneer.
Kashida 3D font
Kashida-arabic and Kashida-latin font have been developed by Yara Khoury and Melle Hammer on invitation by the Khatt foundation, an Amsterdam based Center for Arabic Typography aiming at building cultural bridges and advancing design in the Middle East and North Africa. The font is based on the concept of a thin and wide ribbon, bending freely through space. Just from one perspective the text reproduced by the ribbon can be read. All other points of view just offer suggestive visions of a banner floating in the air and bending on the ground in order to create a visually dynamic sculpture.
Cultural content
The new Kashida-arabic and Kashida-latin 3D fonts transform the characteristics of the Arabic and Latin letterforms and invert them. The sloping Arabic letterforms become straight and strict and vice versa, generating a fusion of the two cultural backgrounds. This is enhanced by the fact that in 3D typewriting the result is non directional: neither from left, like Latin writing, neither from right, like Arab writing. It is just about space, and the two writings can meet in the middle.
The FOC expertise
Materializing the Kashida-arabic and Kashida-latin 3D fonts as a sculptural object in traditional ways, like bending metal ribbons or similar, would have been artisan work and undergone the influences of the skills of every single craftsman. Choosing the FOC expertise in 3D printing is the will to make the 3D font available at standardized aesthetic and material quality to everybody thanks to rationalizing the production. Letters just will be typed on a computer, which will do the rest about connecting them in a fluid way. After having calculated in order to transform them into a single CAD file, the additive layer manufacturing process can start, the polyamide shape can materialize.
Where to buy
Kashida-arabic and Kashida-latin 3D fonts are available online at www.freedomofcreation.com. Realizing a sculptural brand name, a personalized jewel a particular nameplate and many more is just a few clicks away.
This article was last modified on January 18, 2023
This article was first published on December 20, 2010
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