New Portfolio Primer for Creative Professionals

Theresa Stone

Press Release
Portfolios are the definitive showcase that successful creative professionals use to differentiate themselves in an industry that is teeming with unique and memorable work. Design Matters: Portfolios 01 (Rockport Publishers, $24.99) is a key resource for everyone from budding designers with a handful of creative gems, to creative firms who have a long-standing history, award-winning work, and well-known clients. It features a wealth of portfolio and self-promotion examples and in-depth case studies that highlight portfolios that have garnered applause (and some new clients) from the intended audience.
Inside readers will find insight into what makes a portfolio truly stand out from the crowd in terms of layout, core attributes, and materials used. How they sell themselves and their work is also a vital component to portfolio management and design. This book will teach techniques that will get the designer noticed.
The author, Maura Keller, is a writer and editor. In addition to writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.
Publication Details
Design Matters: Portfolios 01
Rockport Publishers
May 2010
$24.99 flexi-bind
192 pages
250 photos/illustrations