Portfolios are the definitive showcase that successful creative professionals use to differentiate themselves in an industry that is teeming with unique and memorable work. Design Matters: Portfolios 01 (Rockport Publishers, $24.99) is a key resource for everyone from budding designers with a handful of creative gems, to creative firms who have a long-standing history, award-winning work, and well-known clients. It features a wealth of portfolio and self-promotion examples and in-depth case studies that highlight portfolios that have garnered applause (and some new clients) from the intended audience.
Inside readers will find insight into what makes a portfolio truly stand out from the crowd in terms of layout, core attributes, and materials used. How they sell themselves and their work is also a vital component to portfolio management and design. This book will teach techniques that will get the designer noticed.
The author, Maura Keller, is a writer and editor. In addition to writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.
Design Matters: Portfolios 01