J.C. Penney Logo Changes Again

Eleven months ago, J.C. Penney rolled out a new logo created by third-year graphic design student Luke Langhus:

While some of you thrashed the redesign, I thought it was a serviceable attempt that at least didn’t throw out decades of brand equity. And it was certainly more successful than this short-lived redesign fiasco (created not by a student, but by a famous agency):

But I take back any kind words toward J.C. Penney, because yesterday the company introduced another logo tweak:

To which I can only say, “Whut??!!”
Please share my pain (or defend this new redesign) by posting in this article’s Comments.