Building a Brand System with Purpose and Personality

In this video, Nicte Cuevas demonstrates how to build a more intentional brand system by aligning purpose, audience, and color. She walks through strategies for understanding an audience, evaluating color associations, and organizing a brand’s colors into a flexible palette system. Nicte then shows how this approach can create visual communication that stays on brand while giving designers room to grow.  

This is just a taste of the great content you’ll learn in Nicte’s upcoming session at The Design + Marketing Summit 2026, being held online September 14–15. See the agenda and sign up now.

Subscribe to the CreativePro YouTube channel for more helpful design tips!

Comments (0)

Commenting is easier and faster when you're logged in!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Loading comments...