Building Email Templates
Whether you’re just starting out in the world of email design or you’ve been at it for a while, the basic principles for a successful workflow are the same: You need a system of branded, repeatable, efficient templates to run your campaigns from. Having a library of correctly configured starter emails allows you to focus on the ultimate goal of email marketing: nurturing and engaging your target audience.
Unfortunately, there is no one-size-fits-all guide to building templates because every email service provider (ESP) has a different menu of offerings and a unique interface for building emails. While there’s no way to provide specific how-tos for every email platform and scenario, I can offer some guidance on general best practices. You can use these tips to help you decide where to start or to spark some ideas for improving your workflow.
. . . .This article is for members only. To continue reading, please sign in, or sign up for a membership today. Thanks for supporting CreativePro!
BECOME A MEMBER
CreativePro membership keeps you up-to-date with the technology, solutions, and resources to strengthen your professional development.
For just $6.50/month (billed annually), you’ll get access to valuable benefits, including:
- 12 monthly issues of CreativePro Magazine, filled with practical, real-world tutorials written by experts
- Downloadable resources including templates, fonts, scripts, design assets, cheat sheets, and more
- Hundreds of members-only tutorial and tip articles
- Top Tips for InDesign, Photoshop, and Illustrator ebook collection
- Discounts on events and books
- and more...