MailChimp is an email delivery and management platform. As you might have suspected from its less-than-stuffy name, it’s also a company with an odd sense of humor.
That odd humor is everywhere in the free PDF guide “Email Jitsu: Email Design and Coding Tactics from the Ancient Web Masters of the 1990s.” However, the writers aren’t pulling your leg when they give advice like the following:
* Take your HTML email template, and fill it with lots of real content. Turn off CSS. Turn off images, because so many email apps display emails with images off by default. Does the message still get across? If not, you have failed.
* Most email apps use some form of preview pane. In general, you have either 250-px in width (and lots of height), or 250-px in height (and lots of width) to include your most important elements, like logo, top story, etc.
The PDF also includes links to more training, all from MailChimp, but training that can often apply no matter what you use to send HTML emails.
Download the PDF here.
Thanks to SwissMiss for posting about the guide.
This article was last modified on December 14, 2022
This article was first published on March 18, 2010
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