*** From the Archives ***

This article is from September 27, 2011, and is no longer current.

Free Guide to Email Marketing

MailChimp, the email newsletter service with a sense of humor, is giving away another guide that’s handy for anyone who uses emailing for marketing (or designs those marketing messages).
The 22-page guide (available in printer-ready PDF plus mobi, ePub, and HTML) goes into how to layout a successful email newsletter; mistake to avoid; how to make an end run around overly suspicious spam filters; testing your design in a bunch of email apps (like Web browsers, what you design is not necessarily what you see); and a lot more. Most of the information is applicable to any email newsletter, even if you don’t use MailChimp.
Click here to download a folder with the PDF, ePub and mobi versions of the guide. Or click here to read the email marketing guide on the Web.

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