Four Great Ways to Emphasize Text
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This article appeared in Issue 147 of InDesign Magazine.In this article, I’m going to give you a few formatting techniques that go beyond the ordinary bold or italic to call attention to text in InDesign. I’ll also throw in a bunch of tips along the way.
Here’s my first tip: Don’t overdo it. A little emphasis goes a long way. You wouldn’t apply bold, italic, caps, and underlines all to the same text, right? (Please say no.) Similarly, don’t mix gaudy colors, fancy stroke styles, and funky fonts—unless “over-the-top” is what you’re going for. It’s usually best to pick one approach and stick with it throughout the document.
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