To most designers, these cringe-worthy phrases are all too familiar when showing proofs to clients: “Move this over here,” “make this bigger,” “I don’t love this.”
In an informative and enjoyable article on FreelanceSwitch, Angela Ferraro-Fanning decodes these and other phrases. For example, when clients say, “make this bigger,” they probably mean you’ve emphasized the wrong thing. Once you understand that, you can find out what they think is most important and discuss ways to switch the focus to that aspect of the piece — which may or may not involve making it bigger!
For the full article, go to FreelanceSwitch.
This article was last modified on December 14, 2022
This article was first published on June 23, 2009
Commenting is easier and faster when you're logged in!
Recommended for you
How to Keep Lines of a Paragraph Together in InDesign
Learn how to control the number of lines sit at the start or end of a paragraph...
Marginal Notes in InDesign
Learn two easy ways to convert footnotes and endnotes to marginal notes in InDes...
InDesign Template: Brochure
Includes the template in A4 and US Letter sizes (in INDD and IDML formats). All...