Design + AI Summit 2025

What happens when a creative professional steps into the world of AI—and returns with a roadmap? This opening session explores the mindset shifts, lessons learned, and unexpected discoveries from one designer’s five-year journey into the fast-evolving world of artificial intelligence. You’ll gain a behind-the-scenes look at what it’s like to work on the front lines of AI and what that experience reveals about where creative work is headed.

This session offers more than inspiration—it provides perspective. You’ll learn how to find your footing in a changing landscape, foundational knowledge that actually matters, and how to get started without getting overwhelmed. Whether you’re feeling stuck, skeptical, or simply curious, you’ll walk away with insights that reframe AI as a space for play, growth, and creative evolution.

Key Takeaways:

• Explore real challenges designers face when adapting to AI—and how to move forward
• Discover creative, practical uses of AI that spark inspiration
• Embrace experimentation as a path to growth and relevance
• Reimagine what it means to be a creative professional in the age of AI

AI is transforming the way we edit, design, and retouch—and Photoshop is leading the charge. In this session, we’ll explore how AI-powered tools are accelerating creative workflows, simplifying complex tasks, and opening up new possibilities for visual storytelling. Whether you're generating content, enhancing images, or automating edits, you’ll see how Photoshop’s AI features help you get better results, faster. Learn how AI empowers you to work smarter, not harder, while maintaining ethical standards through Adobe Firefly’s responsible AI framework.

Key Takeaways:

• Speed up repetitive tasks and streamline workflows with Photoshop’s AI tools
• Use AI for fast object removal, content generation, and background expansion
• Improve image quality with automated selections and intelligent retouching
• Understand Adobe Firefly’s ethical AI approach and content credentials

Step into the Creative AI Lab and explore how Adobe’s latest tools—both familiar and experimental—are transforming creative workflows. This session showcases practical, cross-application techniques using Photoshop, Illustrator, Firefly, Firefly Boards, Project Neo, and Substance 3D. You’ll discover how to blend traditional design skills with AI-powered tools to unlock faster, more innovative ways to create.

From generative AI and 3D integration to experimental workflows, you’ll leave inspired to explore new possibilities and supercharge your creative process.

Key Takeaways:

• AI-powered design workflows using Photoshop, Illustrator, and Firefly
• How to integrate tools like Project Neo and Substance 3D into your creative process
• New ways to speed up production and spark fresh ideas with Adobe’s latest AI features

Prompting is a creative act—part direction, part conversation, and fully collaborative. In this session, you’ll learn how to guide AI through clear, iterative conversations that lead to better, more reliable results—whether you're working with text, images, or video. We’ll explore how different tools respond to different communication styles, how to brief your AI like a pro, and how to refine your output with creative direction, not guesswork. Think of it as collaborating with a really fast intern who never sleeps (but sometimes needs help understanding what you mean).

Key Takeaways:

• Learn how to guide AI using the language of creative direction
• Understand communication styles for different types of AI tools
• Practice iterative refinement to improve results
• Shift from command-based prompts to collaborative conversation
• Build confidence in evaluating and directing AI outputs

AI can kickstart the creative process, but getting those results ready for real-world production takes a designer’s eye and a solid workflow. In this session, you’ll learn how to take AI-generated content and refine it for professional use across Adobe tools like Photoshop, Illustrator, and InDesign. We’ll cover how to identify and correct common issues with color, resolution, vector quality, and file compatibility—plus how to spot the subtle problems that can trip you up late in the process. Whether you’re polishing visuals for print, social, or brand campaigns, this session will help you bring AI assets up to your standards.

Key Takeaways:

• Evaluate AI-generated visuals for resolution, color space, and quality
• Fix common issues like pixelation, inaccurate color modes, and bloated vector paths
• Clean up Illustrator files with too many points or stray paths
• Avoid “gotchas” in InDesign like automatic RGB conversion of CMYK images

PowerPoint’s AI features are only as good as the foundation they’re built on. In this session, learn how to design slide templates that guide Copilot to generate smarter, more on-brand presentations. You’ll explore how themes, layouts, and master slides directly influence AI output, and how a little prep work up front can make Copilot a reliable creative partner instead of a wildcard. If you’ve ever been frustrated by auto-generated slides that miss the mark, this session will show you how to take control.

Key Takeaways:

• How to set up PowerPoint themes and master slides that work with Copilot
• Layout design that guides Copilot to make better visual and structural decisions
• Which template elements to prepare to stay on brand in AI-generated slides

Photos hold untold stories. By bringing them to life, you can evoke emotion, capture attention, and connect with audiences in a whole new way. In this session, you’ll learn how to restore, colorize, and expand images, then transform them into engaging, shareable short-form videos.

You’ll discover workflows for enhancing image quality, improving compositions, and applying AI-powered edits in Photoshop and Premiere Pro. Leave with a streamlined, repeatable process to breathe new life into photos and turn them into dynamic assets for any marketing campaign.

Key Takeaways:

• Restore, enhance, and colorize new and old images using Photoshop’s AI and creative retouching tools.
• Expand and extend compositions with Generative AI techniques.
• Use AI to create dynamic short-form video content from photos.

AI is reshaping how designers work in Adobe Illustrator—streamlining creative exploration, accelerating production, and unlocking entirely new possibilities. In this session, you’ll get a hands-on look at Illustrator’s built-in AI features powered by Adobe Firefly, including the Generative Expand tool. You’ll also explore how external AI tools can support ideation, concepting, and iteration. Whether you’re creating mood boards, client comps, or full campaigns, these AI-powered workflows help you move from concept to final design with greater speed and flexibility.

Key Takeaways:

• Using AI to quickly generate variations of concept ideas
• Generating and applying color palettes with AI
• Illustrator’s Mockup feature
• Expanding artwork and layouts with Generative Expand for print or social formats

The legal landscape around AI is shifting fast—and creative professionals need to stay ahead of it. From lawsuits and copyright rulings to changing terms of use and proposed legislation, the rules around AI use in design are still taking shape. This session will help you make sense of the noise and give you a framework for navigating AI responsibly, ethically, and strategically. Learn what’s happening now, what’s likely to come, and how to protect yourself, your clients, and your work as we move into 2026.

Key Takeaways:

• Current legal battles between artists and AI companies—and what they mean for you
• Copyright Office guidance on protecting AI-generated and AI-assisted work
• Best practices for disclosing AI use in client projects
• Legislative efforts to regulate AI and promote responsible innovation
• Strategies for evaluating and updating your AI policies for the coming year

Generative AI has opened up new creative possibilities, but it’s also made deception easier than ever. For designers and marketers, that means the stakes are higher when it comes to maintaining authenticity and trust. In this session, you’ll explore how deepfakes and AI-generated content are disrupting branding and social media. You'll learn how to navigate these challenges with confidence. From fake influencers and manipulated visuals to AI-powered scams, we’ll break down what’s real, what’s risky, and what you need to know to protect your brand and your audience.

You’ll walk away with practical strategies for designing responsibly, building trust, and staying ahead of the curve in a media environment where seeing is no longer believing.

Key Takeaways:

• Spot deepfakes and manipulated media across social and branded content
• Use detection techniques to assess the authenticity of AI-generated visuals
• Protect your brand from reputational risk caused by misinformation and misrepresentation
• Understand ethical boundaries when using generative AI for marketing and design
• Stay ahead of AI trends that are reshaping how content is created, shared, and trusted

AI is becoming second nature in creative work—especially when it integrates seamlessly with the tools you already use. In this session, explore how designers and marketers are combining ChatGPT, Photoshop’s Generative Fill, and InDesign’s automation features to accelerate production without compromising quality. From content generation to image editing and layout design, you’ll see how AI supports every stage of the creative process. Learn how to turn a single idea into campaign assets—faster and with less friction. With the right tools in place, your workflow becomes more efficient, repeatable, and scalable.

Key Takeaways:

• Generate content ideas, headlines, and product copy using ChatGPT
• Transform visuals instantly with Photoshop’s Generative Fill and Remove
• Speed up layout production in InDesign
• Combine all three tools into a repeatable workflow for ads, brochures, and social campaigns

Unlock the power of AI agents and watch your creative workflows transform in real-time! In this session, we’ll dive into the world of AI-driven automation and explore tools like N8N and Replit, which are revolutionizing how graphic designers work. Imagine speaking directly to an AI and having it generate assets, automate tedious tasks, or even build custom design applications—without needing to know a single line of code. Whether it’s creating vector art, resizing assets, or managing your design files, AI agents are the ultimate game-changer for designers looking to elevate their creative process.

Key Takeaways:

• Get inspired by how AI can be seamlessly integrated into your creative process to increase productivity and free up time for more innovative design work.
• Learn how AI agents can automate repetitive design tasks like resizing, file management, and asset creation.
• See real-world examples of how AI agents are enhancing design projects, from generating new assets to automating tedious edits.