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When it comes to logos, distinctive does not necessarily mean complicated. Yet, oversimplification can result in a weak, unmemorable brand.
In this feature from our new partner “Before & After” magazine, learn how to re-make a so-so symbol as a memorable mark. We start with a straightforward black-and-white logo based on the designer’s initials.
You’ll see that changing the type style, playing with figure-ground, adjusting proportion, and adding a single color transforms this logo into a stamp of distinction. To see the final results, open the story as described below.
We’ve posted this story as a PDF file. All you do is click this link “A Design in Figure-Ground” to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing.
To open the PDF, you’ll need Adobe Acrobat Reader. Get it here:
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To learn how to configure your browser for viewing PDF files, try these tips from Adobe:
- Click here for Explorer on the Mac
- Click here for Explorer on Windows
- Click here for Navigator on Windows
- Click here for Navigator on Mac.
This article was last modified on January 3, 2023
This article was first published on April 11, 2003
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