This layout strategy is popular because it’s easy to design—just snap pre-sized modules into grid positions, and you’re done. Rearranging modules gives you endless variety. But you must stay alert. It’s so easy to mix and match that it’s easy to overlook sequence and present your material out of order for best comprehension. This 15-page article from issue 42 of Before&After Magazine inspires you to use short headings and simple photos in a small grid.
Things that are alike should look alike—same size, shape, position, alignment and so on. Gather the three sale items, and present them uniformly in a row followed by their descriptions, which are also typographically alike.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
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