Before&After Design Tip: This Signage’s Visual Similarities Make It Beautiful—and Beautifully Simple!

Make a design of serene beauty by using only a few different elements—color, shape, line, space—and repeating them.

Here’s a quick design tip on signage design from issue 41 of Before&After Magazine.

This signage’s serene beauty is the result of its graphical similarities; you use only a few different elements—color, shape, line, space—and repeat them.

The similarities, like twins, naturally harmonize. Have a look:

Repeat the color: The tiny dot is all you need to connect top to bottom. Cover it up and see.

Repeat the shapes

Repeat the line

Repeat the space

CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.

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This article was last modified on December 17, 2025

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