Before&After Design Tip: This Signage’s Visual Similarities Make It Beautiful—and Beautifully Simple!
Make a design of serene beauty by using only a few different elements—color, shape, line, space—and repeating them.
Here’s a quick design tip on signage design from issue 41 of Before&After Magazine.
This signage’s serene beauty is the result of its graphical similarities; you use only a few different elements—color, shape, line, space—and repeat them.

The similarities, like twins, naturally harmonize. Have a look:

Repeat the color: The tiny dot is all you need to connect top to bottom. Cover it up and see.

Repeat the shapes
Repeat the line

Repeat the space
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© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
This article was last modified on December 17, 2025
This article was first published on July 11, 2025
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