Before&After Design Tip: Small Size, Big Impact
When it comes to impactful design, little things mean a lot.
Here’s a quick design tip on web design from issue 42 of Before&After Magazine.
On Abercrombie’s website, this black & white image took center stage.

But it’s the small jacket beneath it that makes the page interesting, bringing nearly the same visual presence as the black-and-white image above it.
CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
This article was last modified on January 3, 2026
This article was first published on February 14, 2025
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After: Design a Chalkboard Web Banner
Handwriting on a strong design element makes a powerful, simple statement.
Before&After Design Tip: Don’t Trap the Space
Empty space surrounded by text and images can weaken your design.
Before&After Design Tip: Design a CD-Size Card Deck that Opens Into Its Own Display
Learn how to design a deck of loose cards to fit in a clear CD case that flips o...
