Here’s a quick design tip on logo design from issue 41 of Before&After Magazine.
Her storytelling logo says it all: Jennifer exercises dogs for their busy owners. Neither fancy typography nor a painstakingly crafted graphic would be as effective as just showing the action.
A silhouette is easy to make—just trace and fill—and can be assembled from several images.
There’s a logo in this image One great thing about using silhouettes is that it gets rid of detail, which is one characteristic of a well-designed logo.
Even at thumbnail size, the silhouette is still clear.
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This article was last modified on December 18, 2025
This article was first published on June 6, 2025
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