Here’s a quick design tip on logo design from issue 41 of Before&After Magazine.
Her storytelling logo says it all: Jennifer exercises dogs for their busy owners. Neither fancy typography nor a painstakingly crafted graphic would be as effective as just showing the action.
A silhouette is easy to make—just trace and fill—and can be assembled from several images.
There’s a logo in this image One great thing about using silhouettes is that it gets rid of detail, which is one characteristic of a well-designed logo.
Even at thumbnail size, the silhouette is still clear.
CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.
This article was last modified on December 18, 2025
This article was first published on June 6, 2025
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After: Lessons From a Beautiful Site
The design of this website uses a dozen visual techniques allow its many parts t...
Before&After: Gestalt Theory: Continuation
Learn how to use Gestalt theory to explain visual connections.
Before&After: Design a Panoramic Booklet
The wide, linear format of a panoramic booklet is excellent for narrative-style...