So how does an educational consultant convey a big idea on a website? How about by writing it on a big, bold, chalkboard! The viewer sees that this is an educational site, what it’s about, and who’s involved. And the board makes an excellent focal point. This 12-page article from issue 49 of Before&After Magazine shows you how this website uses a full-width chalkboard that the viewer will read before anything else, with handwritten text that pulls the viewer into the story and on down the page.
The chalkboard anchors every page, each with a different student and message. Together, they convey a strong sense of personality and community.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
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