Callouts (AKA pullquotes) serve many purposes. The most basic simply fill space or break up large, unappealing expanses of gray type. But the best callouts are active. They draw readers who would otherwise pass by, summarize articles, establish themes, set waypoints, reveal meaning and even tell sub-stories. This 17-page article from issue 47 of Before&After Magazine shows you how to use quotes pulled from the text and make them fundamental storytelling tools..
Good callouts are essential storytelling elements of articles in print. They’re fun to design, too.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
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