To create visual appeal or harmony designers combine related elements, such as colors, shapes, textures and so on. While the visuals deliver the sense of balance, symmetry, and equilibrium, they must follow a particular pattern that converges everything to a focal point. The notion of harmony is also rooted in the design law of Aesthetic […]

Visual hierarchy helps viewers process information by highlighting the most important elements on the page.

We humans are surrounded by colors. Our brains are evolved to understand things around us by the colors we see. From the brands we use to the movies we see, everything depends on a certain color theme to stir up emotions in a way we do not even realize. Colors are much more powerful than […]

Logo designs are one of those little things that can have a big impact. Do it right, and your design will go a long way; make one wrong move, it will not resonate with the intended audience. Think of famous brands, like Nike, Apple, or McDonald’s. The first thing to flash across your mind is […]