Announcing the Launch of EULDA, the European Logo Design Annual 2006

CreativePro Staff

Eulda, the European Logo Design Annual, is the new high-profile graphic design award scheme that will reward the finest logos designed in Europe. Eulda aims to define excellence in European visual communication and to promote that excellence around the world.
European designers, agencies, design studios and their clients are invited to enter. For this first edition only, any logo printed, published, broadcast or live online up to 31 December 2005 is eligible.
The deadline for submitting entries is 31 May 2006.
The entries to be published in the annual will be selected by a highly innovative three-tier jury, comprising ten top design professionals, ten marketing managers representing major international clients and finally ten “ordinary people”, representing the ultimate target market of consumers.
The designer, client and consumer tiers of the jury will be provided respectively by PDA (the Pan-European Brand Design Association), Richmond Events (organisers of The Marketing Forum and other strategic business forums around the world) and Consumers International (the worldwide federation of consumer organizations).
Thanks to this new “filter” approach – a first in the history of design competitions – the judging procedure will reflect the “real world” process that turns an idea into a successful logo:

• designers decide which logos to propose to their clients,
• the clients decide which of these to present to the public,
• but in the end it’s the public that determines which brands are successful.

The results of this selection process will be published in the 2006 Annual, a substantial hard-bound volume of exceptional quality. The Annual will be printed by award-winning printer Fontegrafica on Arjo Wiggins’ acclaimed papers and distributed worldwide, creating an archive that will track the evolution of tastes, styles and trends in European visual communication, year after year.
The overall winner of the competition will be rewarded with an attractive ‘Best of Europe’ trophy, while the best entry from each country will receive a similar ‘Best of Nation’ trophy. For these and every other entry selected by the judges, both the agency and the client will receive a listing in the Annual, a complimentary personalized certificate, a 50% discount on unlimited copies of the book and a discount on entry to Eulda ’07.
Eulda ’06 has been made possible thanks to its prestigious sponsors: ARJO WIGGINS, FONTEGRAFICA and KIEN, each a leader in its own field – paper, printing and multilingual communication respectively – as well as the various international design associations (ICOGRADA, PDA, BEDA, ADCE) and the many national associations (listed on www.eulda.com) which have granted Eulda their valuable endorsement. Thanks also to the various media partners (NOVUM, TYPO, LINO, TYPEVENTS) helping to give Eulda visibility around the world.
For details of entry fees and how to enter please visit www.eulda.com or write to [email protected]. To receive updates on deadlines and other relevant information, please subscribe to the Eulda Mail Update service from the website.