No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.
This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.
This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.
Package Design Now! will be available in August 2008. To pre-order, go to https://www.amazon.com/exec/obidos/ASIN/3822840319/creativeprocom/
This article was last modified on January 8, 2022
This article was first published on June 16, 2008
Commenting is easier and faster when you're logged in!
Recommended for you
InDesign Tip: Using the Spacebar to Adjust Spacing Between Objects
Select more than one object and start dragging a side or corner handle. While th...
InDesign Tip: Understanding Table Spacing
Even though they don’t give you the power to control all aspects of table...
iStockphoto Makes it Easy for Designers to Match Copy to Images with New CopySpace Feature
iStockphoto, the world’s fastest-growing and most visited[1] online stock...