Before&After: Make Your Design Express Who You Are

Blocky, static, and uneven, AudioFX’s business card does not look like the store or its products. Its heavy, stylized appearance is the opposite of clean lines and open spaces. The result sends a false message. We show you four ways to make this design say who they are. This 24-page article from issue 40 of Before&After Magazine see how we help an audio retailer turns a blocky old business card into a minimalist beauty.

The lines, shapes, and colors of high-end components are very simple—spare, geometric, black and white. The result is a sharp impression of clarity and spaciousness.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.