Blocky, static, and uneven, AudioFX’s business card does not look like the store or its products. Its heavy, stylized appearance is the opposite of clean lines and open spaces. The result sends a false message. We show you four ways to make this design say who they are. This 24-page article from issue 40 of Before&After Magazine see how we help an audio retailer turns a blocky old business card into a minimalist beauty.
The lines, shapes, and colors of high-end components are very simple—spare, geometric, black and white. The result is a sharp impression of clarity and spaciousness.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
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