Opening the door to new and emerging marketing opportunities for the do-it-yourself publisher, Lulu.com, the premier digital content platform on the Internet, today introduced its eBook Optimization service that allows users to format their works for viewing on Apple’s iPhone and Sony® eBook Reader.
For the first time, content publishers participating in the Lulu online marketplace can ensure that customers have the opportunity to download content onto handheld devices including the iPhone and Sony Reader, and take it wherever they go. Previously available only to large publishers, individual creators can now take advantage of the Lulu eBook Optimization service to reach the rapidly growing market of eBook readers.
"Our goal from the beginning has been to provide our community of users with the most effective tools to help them publish and profit from their creative works," said Bob Young, founder and CEO of Lulu.com. "And as demand for eBooks continues to grow, we want to empower our users to reach this valuable market."
Lulu’s eBook Optimization service enables individual publishers to format existing PDF files for viewing on an iPhone or Sony Reader. The service is available for $25 per project and the publisher can then set the price and advertise his or her work as they see fit.
eBook Optimization is one of several recent enhancements to the Lulu.com user experience that makes it easier and more fun than ever to publish. In September, Lulu re-launched its Web site with new features, functionality and tools designed to help users create, buy, sell and share better content faster.
About Lulu.com
Lulu.com is the premier marketplace for new digital content on the Internet, with over 300,000 recently published titles, and more than 4,000 new titles added each week, created by people in 80 different countries. With just over one million registered members, Lulu is changing the world of publishing by enabling the creators of books, video, periodicals, multimedia and other content to publish their work themselves with complete editorial and copyright control. Lulu empowers these individuals and corporations to create high quality content products to sell directly to their customers and the rest of the Lulu.com marketplace. With storefronts provided as well as other marketing assistance, creators are fully supported to profit from their work. With Lulu offices in the US, Canada and Europe, Lulu customers can reach the globe.
www.lulu.com
This article was last modified on January 7, 2023
This article was first published on October 5, 2007
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