The Worst Identities of 2010
The team behind the Under Consideration website has put together what they consider to be the best and worst identity designs and redesigns of 2010.
For a full listing, including images and links, see the post.
Here’s the second-worst redesign. Can you guess what number one is?

This article was last modified on December 14, 2022
This article was first published on December 27, 2010
Commenting is easier and faster when you're logged in!
Recommended for you
Interview with Bill Shander, Data Storyteller
Q&A with Bill Shander, who is presenting at The Design + Marketing Summit 2025
Creative Folding for Every Budget
Whether you’re a high roller or watching every penny, you can find an eye-catchi...
Scanning Around with Gene: Giving Until It Hurts (to Bring in the Mail)
I sincerely appreciate the many comments regarding last week’s post about...
