There’s a video now sweeping the Web that shows WIRED creative director Scott Dadich and Jeremy Clark from Adobe showing off the magazine on a tablet. As editor in chief Chris Anderson notes in a post on the magazine’s Web site, the WIRED tablet version is the real deal, “not a CGI demo or concept.”
Andrerson goes on to explain that the content was “created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation. This is a departure from the usual web model, where a different team repurposes magazine content into HTML, unavoidably losing much of the visual context in the process. Wired.com is not a re-purposed version of the magazine, but rather an separately-produced news service.
“Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms. And AIR already runs natively on Mac, Windows and Linux operating systems.”
But you don’t have to take anyone’s word for it. Watch the video below and draw your own conclusions:
This article was last modified on January 6, 2023
This article was first published on February 17, 2010
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