The White House and the National Endowment for the Arts (NEA) have requested AIGA members’ help in promoting public service opportunities in their communities during the “United We Serve” initiative, a summer of community involvement culminating in a National Day of Service and Remembrance on September 11, 2009.
On behalf of the Obama administration, the NEA has asked members of AIGA, the professional association for design, to visually promote local opportunities for community service and then create a visual record of the results. “Designers should be involved as citizens and as designers. Each designer has the ability to move others by making stories visible and capturing the community experience,” said AIGA Executive director Richard Grefé.
How AIGA members can get involved:
* Find community service projects in your area on Serve.gov, then work with the project organizers to visually promote the event, program or call for service. This could take the form of a poster, brochure, website or any other type of visual communication encouraging others to get involved.
* Record and share the results by uploading your photos to Flickr using the tag designserves. Share photos of your work being used to promote a local opportunity (e.g., your poster on a bulletin board or a brochure on a registration table) or photos of people in action completing service projects (e.g., volunteers building a playground or planting a garden).
* Send a PDF of your design to AIGA for inclusion in a slideshow this fall on www.aiga.org. Include 1) credits for those involved with the design, 2) the name of the organization or group performing the service, if applicable, and 3) the title of the community service project.
This article was last modified on January 8, 2023
This article was first published on July 1, 2009
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