Virtual Photography

CreativePro Magazine issue 19 coverThis article appeared in Issue 19 of CreativePro Magazine.

You may have seen the term virtual photography bandied about more and more over the last few years. According to the hype, this is something entirely new— a disruptive advance in technology that will change Life As We Know It. The truth is, depending on how you define it, virtual photography has been around almost as long as “real” photography.

A well-known publisher once asked me, skeptically, what the point of virtual photography was. “Why would anybody bother?”

Let’s find out.

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Alan Gilbertson is a designer and creative director living in the Tampa Bay area of Florida, the "Sun Coast" of the United States, where, except once in a while during hurricane season, he doesn’t miss the weather of his Scottish hometown one bit.