The Industry Measure today released the latest results of its twice-yearly survey of the graphic design and production markets, the most recent in a series of surveys that the company has conducted since 1996. The 246-page report contains the results of an extensive mail survey of the creative markets, and features The Industry Measure’s standard "boilerplate" questions about Business Conditions, Business Challenges, Sales Opportunities, and Planned Investments (as well as 12-month Investment Projections of more than 100 equipment, hardware, and software categories, including expected number of units shipped and dollar values). The Winter 2007/2008 survey also asked several specialty questions on such topics as stock photography (how many images per month creative companies buy as well as how much they spend); the extent to which creative companies are working on wide-format output projects, what the top applications are, and where those jobs are output; the perceived effects of and responses to the recent postal rate hike; the extent to which creative companies are working on multichannel marketing projects for clients, and which media channels comprise those projects; and more.
In addition to the results of the current survey, Design & Production #24 also draws on The Industry Measure’s 13-year database of survey results to put current findings in historical perspective and examine how past and present trends will likely play out in the future. How are media trends affecting these companies? What is the role of print vs. new media in their service offerings? Where do they see their companies going in both the near- and long-term? What hardware, software, and equipment are they buying to meet their expected needs?
Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (https://www.theindustrymeasure.com).
Researcher’s Comments
"The Design & Production series of surveys complements The Industry Measure’s other ongoing market surveys, such as Printing, Publishing, and Internet Design & Development. The analysis in Industry Measure reports draws on all these market surveys and, in combination with our extensive historical databases, provides as complete a picture of graphic arts companies as is possible."
According to the Report
- in Winter 2007/2008, the top three planned investment categories for all design and production establishments were workstations, flat-panel LCD monitors, and desktop photo manipulation software (like Photoshop);
- in Winter 2007/2008, 64% of design and production establishments said that they worked on at least one wide-format output project for clients in the past 12 months
- in Winter 2007/2008, 62% of design and production establishments-and 90% of ad agencies-said they have worked on cross-media/multichannel marketing projects for clients in the past 12 months.
Availability
The Industry Measure report, Design & Production #24 is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 246-page report is $4,750. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $249.
Editor’s Note
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310 or dp****@*ol.com).
About The Industry Measure
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com), via email (in**@****************re.com) or toll-free by phone at 866-873-6310.
This article was last modified on January 6, 2023
This article was first published on December 20, 2007
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