Tom Grill, co-founder and chief photographer at the Comstock picture agency for over two decades, has launched a new royalty free image production company called Tetra Images (www.tetraimages.com).
“The underlying concept for Tetra Images is simple,” says Grill. “We are focused on lowering our distributors’ overhead and increasing their profits by achieving the highest possible RPI (return per image) in the stock photo business. And RPI is the only truly meaningful number in the stock industry.”
Images are only created for Tetra after extensive research into what picture buyers want, and the collection is focused exclusively upon the three subject sectors that have proven time and again to be most important to customers: Still Life Concepts, People and Scenics/Travel.
“There’s no fluff and nothing extraneous among Tetra’s images,” says Grill, “just images that will sell repeatedly.”
Tetra’s image production team is based in the New York City area and can claim over 35 years of prior stock industry production and sales experience. The team’s extensive background in commercial stock production taught them that what sells over and over again are clearly defined, well-executed concepts. Tetra’s pictures are clearly created with that idea in mind, and the headlines practically write themselves when you look at the collection’s imagery.
All of the images in the Tetra collection are created digitally, keyworded to the highest standard and model released. It’s a tightly edited collection aimed at Internet-based marketing/sales and currently includes approximately 2,100 images. By the end of 2006, it is projected that the collection will include approximately 8,000 images.
“What we’re really doing are classic stock themes but interpreted with contemporary styling,” says Tom Grill. “And, they’re shot with a global marketplace in mind, making it easy for distributors anywhere on earth to benefit from selling Tetra Images.”
This article was last modified on March 29, 2022
This article was first published on December 20, 2005
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