The New Zealand Book Council’s mission is to “inspire more New Zealanders to read more; to promote reading in general, but particularly to represent and promote New Zealand writing and writers – our own artists, stories and points of view.”
According to the Council’s Web site, “Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.”
But the Council is no Luddite organization. It realizes that by embracing other media forms, it can promote its message mode widely. And so it commissioned this stunning stop-motion animation, which was produced by Colenso BBDO and animated by Andersen M Studio:
If you can’t see the animation above, watch it on YouTube.
This article was last modified on January 5, 2023
This article was first published on January 18, 2010
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