To help simplify the website development and management process, Sitemasher today introduced the full availability of its online website platform. Unlike other systems, Sitemasher combines an intuitive website builder, content management, analytics, search engine optimization and website hosting in one powerful online tool. This tool and workflow enables everyone involved with the design, launch and maintenance of a website to collaborate easily throughout the project lifecycle.
Sitemasher is built around the four primary roles in advanced Web design and development: the business or site owner, site designer, information technology expert and marketer or content person. Traditionally, players in these roles operate in their own spheres causing problems as a site moves from vision through development. Sitemasher creates a collaboration platform with an intuitive interface that makes the most cutting-edge website elements simple to implement and update.
Website designers and developers can increase profitability by implementing designs without having to worry about technical requirements on the back end. They can also deliver more value to customers by reducing implementation time and cost, as well as providing analytics and websites that are optimized for search engines. Website design firms can assign customers the ability to manage their own content through user roles.
“Nearly 80 percent of the design and development process is repetitive. We’ve automated most of that process, leaving the design and IT teams free to innovate and add business value,” said Nicole Denil, Sitemasher’s vice president of marketing. “Tools today either cater to large companies with significant IT staffs or individuals who don’t need dynamic, interactive websites. We’re focused on making it easy for site designers and owners to take a site from vision to implementation in a matter of days.”
The new Sitemasher platform features the following benefits:
* Single platform – Sitemasher covers the entire lifecycle of websites -site builder, integrated CMS, analytics, SEO, all in a scalable hosted (SaaS) environment. The integrated environment allows an extremely rapid development, implementation, and content management
* Powerful Interface – Sitemasher Studio (the builder and CMS environment) is a professional, pixel perfect builder for fully customized sites with the ease of use of a drag-and-drop, WYSIWYG tool.
* Reduced back-end coding – Design elements such as form creation automatically create a database, thereby eliminating the need for complicated coding to accomplish simple tasks.
* Collaboration – All of the stakeholders (designers, marketers, website owners, and the IT teams) can all access the site 24×7 in a collaborative way, speeding time to implementation.
* User roles and workflows – The site owner can easily set user roles to work with the corporate workflow, giving users the permissions to update the site content or design based on their skills. So a marketer cannot make accidental design changes to a live site while trying to update content.
* Site analytics and SEO – Sitemasher’s SEO friendly platform and SEO toolset makes it easy to layer in meta tags and other elements of SEO without repetitive coding for each page. It also enables site owners to easily see what programs are working and to easily make any necessary adjustments. All available through the Sitemasher Dashboard.
* Managed hosting – Sitemasher hosts the tool as well as the website through its partner Peer1. This provides all tools with the latest infrastructure, security, and hosting requirements, including software maintenance, updates, and upgrades.
The Sitemasher tool is the result of years of research, development and implementation from a team that has a unique understanding of online communications. The Sitemasher executive team all played key roles in such companies as Microsoft, Electronic Arts, Citrix, Rockwell International and a host of other high-profile and innovative technology leaders.
Pricing and Availability
Sitemasher is available online at www.sitemasher.com. Introductory pricing starts at $99 a month for a basic account that includes two users and a single published domain. A $249 a month program includes up to five users as well as the ability to set different roles, and a $699 a month program allows for unlimited users.
This article was last modified on January 8, 2023
This article was first published on October 6, 2008
Commenting is easier and faster when you're logged in!
